Facebook and Instagram ads for local businesses in Hampshire & Berkshire
Boosting a post feels like advertising, but it mostly buys likes. Properly run Facebook and Instagram ads do something different: they put your business in front of local people who don't know you yet, and keep you in mind until they need what you do.
I set up and run Meta ads for businesses across Hampshire and Berkshire: built around creative that sounds like you, aimed at the area you serve, and judged on enquiries, not likes. Need a hand with your everyday posts too? I can help with those alongside the ads.
Reach local people before they need you, and turn it into enquiries.
Start with a free digital audit and I'll show you what your social media is really doing for your business.
Why Facebook and Instagram ads work for local businesses
Your customers are already scrolling. Facebook and Instagram are where lots of local people spend their downtime, long before they search for what you do.
You reach beyond your followers. Ads put you in front of local people who've never heard of you, not just the ones who already follow you.
You can start small. Begin with a modest daily budget, see what works, then put more behind it.
The creative does the targeting. On today's Facebook and Instagram, a clear, genuine, local ad finds the right people by itself. You don't need complicated audience settings, just the right message.
What it does for your business
Gets you known locally. Your name, your face and your message become familiar across your area, so you're remembered when the need comes up.
Brings in enquiries. Calls, messages, form fills and bookings, not just likes and follows.
Follows up for you. Retargeting reminds people who visited your website but didn't get in touch.
Shows you what works. Real results tell you which messages and offers land, which sharpens your website and the rest of your marketing.
Got followers but no enquiries to show for them? Or starting from scratch on Facebook and Instagram?
Either way, this is where paid social earns its keep: turning attention into actual enquiries, not just likes.
It also suits businesses that have been boosting posts with little to show for it, and those tired of posting regularly while nobody new ever sees it.
Whether social is brand new to you or something you've dabbled in without a clear strategy, I build campaigns around where your business is today.
Who it's for
What to expect, and when
First fortnight: I set up tracking properly, create your first ads and get them live across your area.
First month: Your ads start reaching local people and bringing in early clicks and messages while Meta learns who responds. Results can wobble at this stage, and that's normal.
Months 2–3: With real data coming in, I keep the ads that bring in enquiries, replace the ones that don't, and refresh your creative before people tire of seeing it.
Ongoing: Plain-English updates on what you've spent and what it's brought in, plus fresh ideas to keep your ads working.
And I judge your ads on enquiries and customers, not likes and followers.
1. Your free audit
I look at your current social media, any ads you've run, your competitors and your goals, then show you where paid social fits.
2. Your plan
We agree the budget, the area to cover, the offer and what success looks like.
3. Create and Launch
I set up tracking first, then create ads that sound like you, using your own photos and videos wherever possible, and get them live.
4. Report and grow
I test new ads, keep what works, and report back in plain English every month.
How I work
Frequently Asked Questions
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More local people knowing your name, and more enquiries from people who weren't looking for you before. How many depends on your area, your offer and your budget. I'll give you a realistic picture in your free audit, then report on real enquiries, not likes.
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It makes your business familiar locally, so you're more likely to be remembered and chosen when people need what you do. It also keeps you in front of people who've visited your website, and shows you which messages land.
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Yes. Ads reach local people who don't follow you and haven't heard of you, which your normal posts can't do on their own.
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No. You only need to reach people in the area you serve, which costs far less than reaching the whole country. A clear, genuine local ad can hold its own against much bigger brands, and you can start with a modest daily budget.
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Not really. Boosting is the quick option inside Facebook and Instagram, but it gives you far less control than a properly set-up campaign in Meta's Ads Manager, so the same money usually brings in fewer enquiries.
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No, but it helps. Simple videos shot on your phone, like you talking about what you do, often work better than polished ads because they feel real. I'll guide you on what to film.
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When they genuinely fit, yes. But for most local businesses, Facebook and Instagram reach far more of the right people for the money, so that's usually where I'd start.
Let's see what your social media could be doing
Your free digital audit shows what your social media and ads are really bringing in, and the three things to fix first. No pressure, no lock-in.
