Playbooks

  • "Know where your next pound should go before you spend it."

    Most small businesses pick a channel first and ask questions later. These two playbooks reverse that order, starting from your goal, your customer and your own numbers, so every channel you choose has earned its place.

    • • How to Build a Digital Marketing Strategy That Fits Your Business
      Setting a real goal, mapping your customer journey, choosing your first channels and a 30/60/90-day roadmap.

    • • Plan Before You Spend: How to Build a Data-Driven Marketing Roadmap
      Unit economics and maximum CAC, demand mapping, bottom-up budgets, kill criteria and incrementality checks.

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    • "Show up right next to the big brands you're competing with."

      Stop paying for clicks the algorithm can't learn from. These playbooks show local businesses how to build Meta Ads on proper tracking foundations, then how to get more from an account that's already running.

      • Meta Ads: The North Hampshire Small Business Guide to Getting Started Without Wasting Spend
      Business Portfolio set-up, Pixel and Conversions API, choosing the right objective, and the learning phase.

    • • Meta Ads: How to Get More From a Campaign That's Already Working
      Consolidation, bidding matched to your volume, first-party data, Event Match Quality and incrementality testing.

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    • "Every pound spent with purpose, not left to chance."

      Reach people at the exact moment they search for what you do. Build campaigns properly from the start, then find the budget a working account is still leaving on the table.

      • PPC: The North Hampshire Business Guide to Google Ads Without the Wasted Spend
      Account structure, match types, negative keywords, location targeting and conversion tracking with Consent Mode.

    • • Beyond the Basics: Getting More From a Google Ads Account That's Already Working
      Smart Bidding readiness, AI Max for Search, search terms discipline and enhanced conversions for leads.

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    • "Get found, whether your customers are down the street or across the country."

      Build long-term organic visibility in the local map pack. Follow step-by-step checklists to clean up your citations, run a compliant review process and strengthen your local presence.

      • Local SEO: How To Get Found By People Already Searching For You
      Google Business Profile, local keyword research, NAP and citations, compliant reviews and LocalBusiness schema.
      • Local SEO: The North Hampshire Guide to Local SEO Beyond the Basics
      Advanced profile audits, service and area pages, duplicate listings, DMCCA-compliant review policies and AI-mediated local search.

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    • "When there's no results page to scroll, be the name AI says out loud."

      Find out what genuinely earns your business a mention in ChatGPT, Perplexity and Google's AI Overviews, and what is simply an invoice with "AI" on it. Start with the foundations, then build authority platform by platform.

      • AI Search Visibility: How North Hampshire Businesses Get Cited by ChatGPT, Perplexity and Google AI Overviews
      AI crawler access, direct-answer content, entity consistency and third-party corroboration.

    • • AI Search Authority: Getting Your Business Recommended by ChatGPT, Perplexity and Google AI
      Platform-by-platform citation behaviour, the llms.txt debate, recency and a monthly AI visibility audit.


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  • "The channel you already own, finally put to work."

    Turn one-off visitors into repeat customers through the one channel no algorithm can take away. Build your list properly and legally, then make it earn measurable revenue.

    • • Email Marketing: The One Channel You Actually Own
      Consent and the soft opt-in, SPF/DKIM/DMARC set-up, welcome sequences and list hygiene.

    • • Email Marketing: Advanced Moves for When the Newsletter Isn't Enough
      DMARC enforcement, RFM segmentation, automation flows, sunset policies and revenue per recipient.

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  • "Content that sounds like you, not a corporate script."

    Build trust with local customers before they ever get in touch, without relying on paid advertising, then prove which posts are actually bringing in enquiries.

    • • Social Media for Beginners: The Authentic Connection Framework
      Choosing your platforms, content pillars, what the algorithm really rewards and a rhythm you can sustain.

    • • Social Media: Levelling Up – The Reach-to-Revenue Framework
      Reaching non-followers, Trial Reels, collab posts, UTM attribution and when paid spend earns its keep)

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  • "Turn the visitors you already have into customers who buy."

    More traffic isn't always the answer. Fix the leaks in your own online shop first, then compete confidently on the marketplaces beyond it.

    • • E-Commerce for Beginners: The Storefront Conversion Blueprint
      Finding funnel leaks, reducing checkout friction, mobile speed and abandoned-cart recovery.

    • • Retail Media: Winning Sales on Amazon, eBay and the Marketplaces Beyond Your Own Site
      Marketplace ranking, compliant reviews, sponsored ads and cross-channel retargeting.

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