Retail media advertising for local businesses in Hampshire & Berkshire
Get found where people already shop.
If you sell on Amazon, eBay or Etsy, you’re competing with thousands of other sellers for the same searches. Marketplace ads can put your products near the top of those results, but once fees are taken into account, they’re easy to overspend on.
I’ve spent 15+ years in big agencies and ad tech, so I know how these platforms sell their ad space. I set up and run marketplace ads for Hampshire and Berkshire businesses, judged on one thing: the profit they leave you after fees and ad costs.
Start with a free digital audit and I’ll tell you honestly whether marketplace ads are worth it for you.
What retail media is, and where I can help
Retail media is advertising on the sites where people shop. For most local businesses, that means:
Amazon: Sponsored Products ads that put your listings in Amazon’s search results.
eBay: promoted listings that move your items up eBay’s results.
Etsy: Etsy Ads, which promote your listings across Etsy search.
Larger retailers like Tesco and Boots sell advertising too, but mostly to the brands they stock. If your products are stocked by a bigger retailer, I can help you work out whether their ad programme is worth it.
Selling through your own website instead? E-commerce Advertising is the page for you.
This is for businesses already selling on Amazon, eBay or Etsy, or about to start, who want more sales without handing the profit back in fees and ad costs.
It isn’t the right fit if you only sell through your own website or in person. Your free digital audit will point you towards what is.
Who it’s for
What to expect, and when
First fortnight: I check your listings are ready to advertise and get your campaigns live.
First month: Early sales come in while the marketplace learns which searches lead to buyers.
Months 2–3: I cut what isn’t profitable and put more behind what is.
Ongoing: Plain-English updates on what you’ve spent, what it’s brought in, and what’s left after fees.
How I work
1. Your free audit
I review your listings, sales, fees and competitors on the marketplaces you use.
2. Your plan
We agree which products to advertise, the budget and the profit you need, before a penny is spent.
3. Launch
I make sure your listings are ready, then set up your campaigns.
4. Report and grow
I keep adjusting products, searches and spend, and put more behind what’s profitable.
I run every campaign personally, so the person who built the plan is the same person watching the results.
Frequently Asked Questions
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It’s advertising on the websites where people shop and buy, such as sponsored product listings on Amazon, eBay and Etsy, so your products show up when shoppers search on those sites.
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Only if you already sell, or plan to sell, on a marketplace like Amazon, eBay or Etsy. If you sell through your own website, e-commerce advertising is usually the better place to start.
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Yes. Most marketplace ad programmes let you set your own budget and start small, though how you’re charged varies by marketplace. The bigger question is whether your margins can cover fees and ad costs and still leave a profit, and I check that before you spend anything.
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On the sales the ads bring in and the profit left after fees and ad costs, using each marketplace’s own sales reporting. Not on impressions or clicks.
Find out if marketplace ads are worth it for you
Your free digital audit shows where your business stands online and your top three priorities, including whether retail media is one of them. No pressure, no lock-in.
