E-commerce advertising for local businesses in Hampshire & Berkshire
Turn browsers into buyers.
A lot of businesses selling online are paying for ads without knowing which ones actually bring in orders: a Shopping campaign nobody’s checked in months, boosted posts, or traffic that browses and leaves.
I’ve spent 15+ years inside big agencies and the ad tech companies behind online advertising, so I know where ad budgets really go. I set up and run Google Shopping, Facebook and Instagram, and retargeting ads for Hampshire and Berkshire businesses selling online, judged on one thing: the sales they bring in.
Start with a free digital audit and I’ll show you which of your products and ads are worth backing.
Google Shopping & Performance Max
Your products, with photos and prices, right in Google’s results when someone searches for them. Best for: catching shoppers who already know what they want.
Facebook & Instagram product ads
Your products in people’s feeds before they’re searching, pulled straight from your product catalogue. These days the creative does the targeting: the right product and message find the right people. Best for: helping new customers discover you.
Retargeting
Ads that follow up with people who viewed your products or left items in their basket. Best for: bringing back shoppers who were nearly there.
Amazon & marketplaces
If you sell on Amazon or other marketplaces, see the dedicated Retail Media Advertising page.
The ads I run for online shops, and when they make sense
Most shops don’t need all of these. I’ll tell you which are worth your money, and which aren’t. TikTok and other platforms are options too, but on a small budget they rarely earn their place.
Why ads work for online shops
Done properly, ads let an online shop:
Sell sooner, rather than waiting months for search rankings to build.
Back your best products, putting money behind the lines with the best margins, not just the most clicks.
Control your spend, starting with a budget you’re comfortable with, then putting more behind what’s selling.
Know what’s working, with sales tracked back to the ads that drove them, as accurately as today’s privacy rules allow.
Not sure if your ads are paying for themselves?
Get a free digital audit and I’ll show you where your budget is going, and what it’s bringing back.
Who it’s for
Selling online and want more of your sales to come from ads you can actually measure? That’s what this is for.
It also suits local shops with an online store that want to sell beyond their own area, businesses running Shopping ads or boosted posts with little idea what they’re bringing in, and seasonal businesses that need to make the most of key sales periods.
Whether you’re running ads for the first time or trying to get more from an existing budget, I build the plan around where you are today.
What to expect, and when
Every shop is different, but here’s what typically happens:
First fortnight: I set up and test your tracking, check your product feed, and get your campaigns live.
First month: Ads start bringing in visits and early sales while the platforms learn who buys. Sales can be uneven at this stage, and that’s normal.
Months 2–3: With real data coming in, I cut what isn’t selling and put more behind what is, so your cost per sale should start coming down.
Ongoing: Regular, plain-English updates on what you’ve spent and what it’s brought in, plus a clear plan for what’s next.
And I judge your ads on sales, not clicks and impressions.
How I work
1. Your free audit
I review your shop, your products and margins, any ads you’re already running and your competitors, then show you where ads fit, and where they don’t.
2. Your plan
We agree which products to push, which channels to use, the budget and what success looks like, before a penny is spent.
3. Launch
I set up your tracking and product feed first, then build your campaigns and ads, so sales can be measured from day one.
4. Report and grow
I keep testing and adjusting products, spend and creative, and put more behind what’s selling.
I run every campaign personally, start to finish, so there’s no gap between the person setting the strategy and the person watching the sales.
Frequently Asked Questions
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It’s paid advertising designed to sell products from an online shop: Google Shopping ads, Facebook and Instagram product ads, and retargeting ads that bring back people who browsed but didn’t buy.
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It can be, if your products have enough margin to pay for the ads and still make a profit. Part of your free digital audit is checking that before you spend anything, because not every shop is ready for paid ads yet.
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No. I don’t do web design or development. I work with the shop you already have, on Shopify, WooCommerce, Squarespace or similar, and alongside your web designer if you have one. If something on your site is costing you sales, I’ll show you where so it can be fixed.
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SEO helps your products show up in Google’s free results and builds over months. Ads put your products in front of shoppers straight away, but stop when you stop paying. Most online shops do best with both.
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Ads can start bringing in visits within days of going live, but expect the first month to be a learning period while the platforms work out who buys. Most shops have a much clearer picture after two to three months.
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On the orders and revenue the ads bring in, compared with what you spent, using tracking that’s set up and tested before anything goes live. Not on clicks or impressions.
Let’s turn more browsers into buyers
Your free digital audit shows where your shop and your ads stand, and your top three priorities. No pressure, no lock-in.
