Plan Before You Spend
— PLANNING & STRATEGY —
Most small businesses don’t have a marketing problem. They have a planning problem. Money goes on ads, posts and websites before anyone has decided who the customer is, what they need to hear and what a new customer is actually worth.
This pair of playbooks fixes that. The beginner guide walks you through building a simple digital marketing strategy that fits your business, your budget and your local area. The advanced guide shows you how to turn your own numbers into a roadmap: what each customer is worth, what you can afford to spend to win one, and which channels deserve your money first.
Written for owners of local businesses in Hampshire and Berkshire, in plain English. No jargon, no fluff, just a plan you can act on.
What’s inside
How to define your ideal customer and what makes them choose you
Working out what a new customer is worth to your business
Setting a marketing budget you can actually afford
Choosing which channels to start with, and which to leave out
Turning it all into a simple 90-day plan you can follow
BEGINNER
How to Build a Digital Marketing Strategy That Fits Your Business
ADVANCED