Programmatic advertising for local businesses in Hampshire & Berkshire
Reach beyond Google and Facebook.
Programmatic advertising can put your business on the websites, apps, streaming TV and digital screens people in your area use every day. It can also quietly spend a lot of money on sites nobody reads and ads nobody sees.
I’ve spent 15+ years in big agencies and inside the ad tech companies that power programmatic advertising, so I know where budgets leak and how to keep as much of that waste out as possible. I run programmatic campaigns for Hampshire and Berkshire businesses, judged on what matters: the enquiries they help bring in.
Start with a free digital audit and I’ll tell you honestly whether programmatic is worth it for you yet.
What programmatic advertising is
Programmatic is the automated buying of ad space across thousands of websites and apps at once, rather than inside a single platform like Google or Facebook. For local businesses, the most useful formats are:
Display: banner and image ads on news, lifestyle and local websites and apps.
Online video & streaming TV: short video ads before and during content, including on smart TVs.
Digital outdoor screens: ads on digital billboards and screens in the places your customers pass.
Audio: ads on streaming music and podcast services.
When it makes sense
When programmatic makes sense, and when it doesn’t
Programmatic is rarely the first channel I’d recommend. Search ads and a strong Google Business Profile usually bring enquiries in sooner.
It earns its place once those basics are working, and you want more people across your area to know your name before they need you. It also needs a budget that can run consistently for a few months, and good creative, because on programmatic, the creative does most of the work.
If it isn’t right for you yet, I’ll say so.
Not sure if programmatic is worth it for you?
Get a free digital audit and I’ll show you where it would fit in your marketing, if at all.
Who it’s for
Running search or social ads that are working, and wondering what’s next? That’s usually when programmatic is worth a conversation.
It also suits businesses that want to be the familiar name across a town or region, launches and openings that need to get noticed locally, and anyone already running programmatic through someone else who isn’t sure where their ads are actually appearing.
What to expect, and when
First fortnight: I set up tracking, choose the right sites, apps and formats, build in brand safety and fraud checks, and get your campaigns live.
First month: Your ads start reaching people across your area. Programmatic often works before someone is ready to buy, so enquiries can take longer to show than with search ads.
Months 2–3: I cut the sites and formats that aren’t pulling their weight, and look at enquiries alongside website visits and searches for your business name from your area.
Ongoing: Plain-English updates on where your ads appeared, what you’ve spent and what it’s helping bring in, plus a clear plan for what’s next.
How I work
1. Your free audit
I review your current marketing, competitors and goals, and tell you honestly whether programmatic fits yet.
2. Your plan
We agree the formats, the area, the budget and what success looks like, before a penny is spent.
3. Launch
I set up tracking, site lists and brand safety first, then launch your campaigns.
4. Report and grow
I keep checking where your ads appear, cut what isn’t working, and put more behind what is.
I run every campaign personally, so the person who built the plan is the same person checking where your money goes.
Frequently Asked Questions
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It’s the automated buying of ad space across thousands of websites, apps, streaming TV services and digital screens, rather than within a single platform like Google or Facebook.
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Sometimes, but it’s rarely the first channel I’d recommend. It works best once your search and social basics are in place and you want more people in your area to know your name. Your free digital audit will tell you honestly whether it’s worth it yet.
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Google and Facebook ads run inside one platform. Programmatic buys space across a much wider range of websites, apps, streaming TV and outdoor screens, so it reaches people beyond those platforms.
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I’ve worked inside ad tech, so I know where programmatic budgets leak: low-quality sites, ads nobody sees and fake traffic. I use site lists, brand safety and fraud protection to keep as much of that out as possible, and I keep checking where your ads actually appear.
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On enquiries first. Programmatic often works by making people aware of you before they’re ready to buy, so I also track website visits and searches for your business name from your area, and I’m upfront about what can and can’t be measured.
Let’s make your name the familiar one
Your free digital audit shows where your marketing stands and your top three priorities, including whether programmatic is one of them. No pressure, no lock-in.
