Insights & analytics for local businesses in Hampshire & Berkshire
Know what’s actually bringing in enquiries.
Plenty of local businesses can tell you how many likes they got last month, but not which part of their marketing brought in their last five customers. Every ad platform claims the credit, Google Analytics hasn’t been checked since the website went live, and nobody’s sure what’s worth keeping.
I’ve spent 15+ years in big agencies and ad tech, where every pound had to be accounted for. I set up tracking you can trust for Hampshire and Berkshire businesses, and report on what matters: the enquiries your marketing brings in, where they came from and what they cost.
Start with a free digital audit and I’ll check whether your tracking is telling you the truth.
Enquiry tracking: form fills, calls, emails and bookings from your website and ads, counted once and without spam.
Google Analytics 4 and Tag Manager: set up properly, or fixed if they were set up years ago and forgotten.
Ad platform tracking: Google Ads conversion tracking with enhanced conversions, and the Meta pixel with Conversions API, so the platforms learn from real enquiries.
Consent done properly: a cookie banner and Consent Mode that keep you on the right side of UK privacy rules.
A simple enquiry log: including “How did you hear about us?”, because not every customer arrives through a link.
A plain-English monthly report: what came in, where from, what it cost, and what to do next.
What I set up and check
Bad tracking is worse than none, because it tells you the wrong things with confidence. These are the problems I look for:
Double counting: the same enquiry recorded twice, or claimed by both Google and Facebook.
Spam counted as leads: junk form fills making a campaign look better than it is.
Missing calls: phone enquiries, often a local business’s best leads, not tracked at all.
Vanity reports: pages of clicks, impressions and followers, but no enquiries.
Why your numbers might be misleading you
Not sure your numbers add up?
Get a free digital audit and I’ll show you what your tracking is really counting.
Who it’s for
Spending on marketing without really knowing which parts bring in customers? That’s exactly what this is for.
It also suits businesses whose ad platforms report great results that don’t match a quiet phone, businesses that want to decide where to spend next based on enquiries rather than gut feel, and anyone with reports they don’t understand or don’t trust.
Whether you’re tracking some things already or starting from nothing, I start from where you are today.
What to expect, and when
First fortnight: I review your current tracking, fix what’s broken and set up what’s missing.
First month: I check everything is recording correctly against the enquiries you actually receive.
Months 2–3: With clean data building up, you can see which channels bring in enquiries, and which don’t.
Ongoing: A plain-English monthly report on what came in, where from and what it cost, plus what I’d do next.
How I work
1. Your free audit
I review your current tracking, reports and marketing, and show you what’s being counted correctly and what isn’t.
2. Your plan
We agree what counts as an enquiry for your business, and what you need to see each month.
3. Set up and test
I set up or fix your tracking, then test every enquiry route to make sure it’s recorded properly.
4. Report and grow
I send a clear monthly report and help you put more behind what’s bringing in enquiries.
I set up and check every piece of tracking myself, so the person reporting your numbers is the person who knows exactly how they’re counted.
Frequently Asked Questions
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Setting up and checking the tracking that shows where your enquiries come from, including Google Analytics 4, Google Tag Manager, ad platform conversion tracking and a simple enquiry log. Then a plain-English monthly report on what it shows and what to do next.
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Each platform reports on itself and tends to give itself the credit. I compare what each platform claims with the enquiries you actually receive, so you can see which channels are really bringing in business.
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No tracking is perfect, because privacy rules and cookie choices mean some visits can’t be counted. But it should be close, and it should never count spam or the same enquiry twice. Your free digital audit includes a check of what you have now.
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Enquiries first: how many, where they came from and what they cost. Then what’s working, what isn’t and what I’ll do about it, in plain English. You won’t get pages of clicks and impressions.
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Yes, if you want to know where your enquiries come from. Good tracking shows how people find you through search, social, referrals and word of mouth, so you know where to spend your time and money.
Your free digital audit shows where your marketing stands and your top three priorities, including whether your tracking can be trusted. No pressure, no lock-in.
Let’s find out what’s really working
