Agentic media for local businesses in Hampshire & Berkshire
AI does the legwork. I keep it on track.
Google and Meta’s ad platforms now let AI decide more and more: who sees your ads, where they appear and how much to bid. Left to itself, that AI will happily chase cheap clicks and junk leads, because it only knows what it’s been told to look for.
I’ve spent 15+ years in big agencies and ad tech, watching automation take over media buying. I set up and manage AI-driven campaigns for Hampshire and Berkshire businesses. I give them the right signals and firm guardrails, and judge them on one thing: real enquiries.
Start with a free digital audit and I’ll show you what your ad platforms’ AI is really optimising for.
What agentic media means, in plain English
“Agentic” means AI that takes actions, not just makes suggestions. In my work, that covers two things:
AI-run campaigns: Google’s Performance Max and Meta’s Advantage+ campaigns, where the platform’s AI chooses audiences, placements and bids itself. My job is to give it the right goal, good creative and accurate data on which leads became customers, and to set the limits it can’t cross.
My own AI agents: tools I use to keep watch over your accounts between my reviews. They spot unusual spending, poor search terms or tracking that’s stopped working, and suggest fixes. Nothing changes in your account without me approving it.
Platform AI is powerful, but it optimises for whatever it’s told to count. If it’s counting form fills, it will find the cheapest form fills it can, spam included. If it’s never told which enquiries became customers, it can’t learn the difference.
So I make sure it’s:
Chasing the right thing: real enquiries, and where possible, the ones that turned into paying customers.
Kept within limits: your budget, your area, brand safety and the searches you don’t want to show up for.
Checked, not trusted blindly: I review where your ads ran, what they were shown for and what they brought in.
Not sure what your ad platform’s AI is really doing?
Get a free digital audit and I’ll show you what it’s optimising for, and whether that’s what you need.
Why AI campaigns need a human in charge
Who it’s for
Already running Performance Max or Advantage+ campaigns, but not sure what they’re doing or where the money goes? That’s exactly who this is for.
It also suits businesses whose ads bring in plenty of leads but not enough good ones, and anyone who wants the speed of automation without handing their budget over to it completely.
What to expect, and when
First fortnight: I check and fix your tracking, set the goals and guardrails, and get your campaigns live, or tighten up the ones you already have.
First month: The platform’s AI is learning, so results can swing while it does. That’s normal. I watch closely and step in if it heads the wrong way.
Months 2–3: As better data comes in, I feed the AI clearer signals about which enquiries count, and put more behind what’s working.
Ongoing: Plain-English updates on what you’ve spent, what it’s brought in, and what’s been changed, by me or by the AI.
How I work
1. Your free audit
I review your current campaigns, your tracking, and what your ad platforms are actually optimising for.
2. Your plan
We agree the goals, the budget, the guardrails and what counts as a good enquiry, before a penny is spent.
3. Launch
I set up tracking and guardrails first, then build or rebuild your AI-driven campaigns.
4. Report and grow
My AI agents keep watch, I review and approve every change, and I put more behind what’s working.
The AI does the legwork, but I run the campaign and I’m accountable for it, start to finish.
Frequently Asked Questions
-
It’s advertising where AI doesn’t just report on campaigns but acts on them, choosing audiences, placements and bids. In my work, that means managing AI-driven campaigns like Google’s Performance Max and Meta’s Advantage+, and using my own AI tools to keep watch over your accounts.
-
If you’re already running Google or Meta ads, you’re probably using platform AI whether you chose to or not. The question is whether it’s chasing the right results. Your free digital audit will show you what it’s optimising for, and whether that’s working for you.
-
The platform’s AI makes day-to-day decisions within your campaigns, inside the limits I set. My own AI tools only flag problems and suggest changes, and nothing is changed without me approving it.
-
No. AI is fast, but it only chases what it’s told to. I set the goals and guardrails, check its decisions, and stay accountable for the results.
-
On real enquiries, and where possible, the ones that became customers. Not on clicks, impressions or cheap leads that go nowhere.
Let’s put the AI to work for you
Your free digital audit shows where your marketing stands and your top three priorities, including what your ad platforms’ AI is really doing. No pressure, no lock-in.
